I've always had a lot of respect for H&M as a global high street retailer, and my admiration for the brand is undeniably high, especially when you consider the support and opportunities they give to up and coming designers. The H&M Design Award not only gives their winner a show at Stockholm Fashion Week, but also a €50,000 prize and a mini-capsule collection to be sold at H&M stores.
Much to my delight, this year's winner was South Korean/Belgian designer Minju Kim, from Antwerp's Royal Academy of Fine Arts. Her winning collection, entitled "Dear, My Friend", not only impressed H&M's Head of Design Ann-Sofie Johansson, but a jury panel including blogger Hanneli Mustaparta, Style.com editor-at-large Tim Blanks, Leith Clark, Solve Sundsbo and Jonathan Saunders.
I well and truly ADORED this collection. I loved how she played with bright colours, different textures and large, exaggerated but soft shapes. It appeared to me as almost an armour, as if the models were fending off their enemies with layer upon layer of thick textured fabric and those wonderful (I want to say metal?) masks. I particularly liked the juxtaposition of the collection with its strong shapes paired with soft fabrics, for example a cropped jacket with exaggerated blue furry sleeves. The collection for me encapsulated the way modern women dress - projecting a strong image with a strong silhouette, but then providing softness for themselves to show their comfortability as a woman.
It was Donatella Versace who said "Fashion is a weapon that you can use whe you need it", and I think that Minju Kim's collection reinforced this, as she managed to create an armour for the modern woman in the form of bright colours and strong silhouettes. The woman is clearly extremely talented, and I for one can't wait to see what the future holds for her.
(Photo credits to www.antwerp-fashion.be/SHOW2012/3/minju_kim/show.html)










































